In recent times, the semi-naked male athletic body has become central to the cultural imagination of late modern societies, in turn, inviting comment from social scientists of different shades on the changing gazes of heterosexual men. Interestingly, and despite frequently appearing in sport and leisure media, the racialized aspects of this change are yet to be explored fully. This article, therefore, considers how white heterosexual men (de)construct and (re)attach gendered and sexualized meanings to those male athletic bodies they struggle to define “racially.” Borrowing Gilroy’s use of the term “unruly,” which he employs to capture those moments of multiculture that are hard to “home” culturally or geographically, I refer to this struggle as a process of unruly racialization. After analyzing interviews with twenty-two self-identifying white, British, heterosexual men, this article argues that male bodies racialized as unruly are marked with varying degrees of intrigue, jealously, admiration, and fear. I conclude by reflecting on the extent to which this cultural shift can be read as a move toward a future beyond “race.”
